Jeff Lowe featured in Men's Journal 20th Anniversary Issue
June 2012 - On news stands May 11

+ Read the 1992 Jeff Lowe feature article in the First Issue of Men's Journal  by clicking here. 

Kendal, United Kingdom (January 3, 2012) 

Lowe Alpine Ltd., maker of innovative backpacks and outdoor accessories is pleased to announce that Jeff Lowe, iconic alpinist and industry pioneer, will once again join the brand, this time in a non-executive role as Honorary President. The move marks a strategic step for Lowe Alpine which seeks to reclaim its role as an industry leader in innovation and quality.
  The Lowe Alpine brand was born in 1967 to the imagination of Jeff's older brother, Greg Lowe. By 1970, the Lowe brothers including Jeff, Greg, and Mike had combined efforts and poured their energy into innovating, producing and marketing technical climbing apparel and packs. Within a decade, Lowe Alpine had become a premier brand in North America and Europe. In the years following the Lowe brothers' departure, Lowe Alpine experienced both global prosperity and difficult times as numerous rotating owners struggled to keep the brand operating at its high potential.
  "Lowe Alpine is starting anew and bringing Jeff Lowe back into the fold is a perfect start to reconnecting the brand to the innovation and inspired ideas that originally drove it," said David Udberg, Managing Director for Lowe Alpine,"The Lowe brothers are part of the fabric of the outdoor industry. They created this legendary brand and helped shape the whole outdoor industry by putting their hearts and their souls into everything they touched. I have long awaited the opportunity to reconnect Jeff with the brand that bears his name and to recapture the heart of what the Lowe Alpine brand is. We are delighted to have him involved."
            When asked about the role that he will be playing with Lowe Alpine, Jeff remarked: "I am especially grateful for the opportunity to take part in breathing fresh air into the lungs of my fallen avatar.  With this dedicated crew I'm confident we'll see the Lowe Alpine brand taking part in adventures big and small for many years to come." In his new role as a non-executive Honorary President, Jeff will contribute his passion, vision, and a lifetime of experience to the brand that bears his name.

A fundraiser and mulitmedia presentation by Jeff Lowe includes Mexican Breakfast

Join Jeff Lowe at the Bozeman Ice Festival at 10am on Dec 11 for a special gathering of climbers and friends. The American Alpine Club and Bozeman Ice Fest present this opportunity to see rare slides of Jeff Lowe's 1991 first ascent of Metanoia on the North Face of the Eiger. Recent helicopter footage brings Metanoia to life today as Josh Wharton and Daniel Mader climb sections of the "impossible route".  See Josh Wharton retrieve Jeff's backpack from it's icy tomb after 20 years frozen high up on the Eiger and more. A silent auction will add to the festivities with gear from Lowe Alpine, Asolo, Arcteryx, Camelbak, The North Face, Wild Country, an autograped 1978 Sports Illustrated mag with Jeff Lowe on the cover, a signed Ice Experience book and much more!

The Outdoor Retailer Summer Market was very successful for the Metanoia Team. Liberty Mountain generously hosted Jeff's pack contents display in their booth. Many thanks to the 100's of people who came by to check it out! People seemed fascinated with the story and seeing "Jeff's dirty laundry" as Jeff himself was heard to call it. One person said it was the best display they had seen at OR in years! Kyeema Burns from Vancouver BC, donated her time and did a fantastic job over the 4 days chatting with visitors to our display and setting up even more appointments for Jeff and Connie. Jeff's sister Lil and friend Jan also helped us out at the booth. Jeff and Connie were booked solid for the entire 4 days of the show. All of our meetings went very well and we have many more sponsors joining the Metanoia Team! Details to come in the next few months as companies determine their budgets for 2012.

With Gratitude - The Metanoia Team

10% of profits will be donated! When this project makes money, after all expenses are paid, we will share our success. 10% of the profits will be divided
among The American Alpine Club www.americanalpineclub.org, The Access Fund www.accessfund.org and Paradox Sports www.paradoxsports.org Thank you for your generous support!